This is the new album from Olly Murs, released only three weeks ago. This is the Deluxe Edition, with four extra tracks!
I don't think it will stay this price on Google Play for long.
His back catalogue is still only £0.99 per album and his Unwrapped EP is free at the moment.
So you can get all four of his albums and his current EP for only £6.96 in total.
Great deal (if you like Olly Murs).