ONKYO DVBD606 Blu-ray player £69.95(was £249.95) @ Richer Sounds
Quick check of prices online seem to be mostly in the £300 bracket but nowhere near £69.
Limited stock INSTORE only as it's a clearance line but is actually instock in many stores (normally 1 or 2 items between all stores i find).
Stock levels can be viewed online via the link.
London City 1
Manchester Prestwich 1