Massive tub of Options Belgium Hot Chocolate, for IIRC, 48p/100g - £3.99 a tub
Quick search shows Costco £6.89, Amazon £12.90 and eBay £10 or so, so £3.99 bargain. Not seen them before, but top shelf and look "normal" - not promoted.
Makes it equiv to just over £1.10 for a "normal tub" which is £3.80 in some supermarkets and even £2.50 in Lidl.
Which makes it a bargain!