Been looking for one of these recently, was going to purchase from BT Shop next week for £429 plus postage, Sainsburys have this for £449.99 reduced from £699.99, it's a discontinued model and it was the last one so I got a cheeky 10% extra off and a furter VAT 2.5% at the till, i've linked to the BT site below for full spec.
Personally I favour the Panasonic range, I have Virgin Media V+ box upscaling which looks great, Xbox 360 looks superb
The Panasonic TH-37PX8B is an HD ready plasma TV with superb image quality and advanced networking capabilities (2 HDMI terminals).
Every image is expressive from bright scenes, such as scorching desert landscapes, to dark cave scenes. Contrast is enhanced by the Real Black Drive system (a pre-discharge control system) and a higher base luminance from improvements made to the panel production process. The high contrast creates deep, robust blacks and reproduces scenes with a delicate balance of light and shadow.
You can enjoy beautiful cinematic reproduction of movie images. The images that are recorded onto movie film at 24 frames per second (fps) are reproduced at two times that speed by 24p Playback. This achieves film-like reproduction than with the 2:3 processing method.
3,072 equivalent steps of gradation lends natural expression to images such as sunsets. VIERA's large color space covers 110% of the HDTV color standard. This wide gamut has been achieved by an advanced panel structure and a newly developed filter, which produce richer, more vivid coloring.
Highlights of the Panasonic TH-37PX8 37" Plasma
* High contrast native 10,000 : 1
* 24p playback
* 3,072 equivalent steps of gradation
* Smart networking with VIERA link