Instore deal only, not advertised on web.
You can swap the free Blu Ray Player and instead pay £299.99 and get the BS850 Blu Ray Recorder instead, which is a cracking price for a recorder.
Free Avatar Blu Ray by redemption with the BD45 or if you buy the recorder you get Avatar, Fantastic Mr Fox and Minority Report free by redemption.
Free 5 Year warranty on the TV too.
Not sure when deal is onto though so better hurry.