hope this helps someone else Panasonic are a good enough name i think
PHL Reference Chroma Processor Plus is a high quality image-processing technology developed by Panasonic to precisely process each pixel of the Blu-ray Disc video signal in the vertical direction. It reproduces colour data with twice the accuracy of conventional systems to keep colours faithful and sharp. P4HD processes more than 15 billion pixels per second and applies the optimal processing to every pixel. So that it can render progressive images superbly, expresses motion smoothly, and draws crisp diagonal lines."
BD-Live* lets users access to the Internet to download data such as images and subtitles, and to join in quizzes and multi-player interactive games that are linked to bonus movie content contained on Blu-ray disc. *BD-ROM Profile 2. Actual functions vary depending on the Blu-ray disc media.
Simply press the VIERA Link button on the VIERAs remote control and select "Player" on the VIERA Link Menu screen. The Blu-ray Disc player´s menu will display on the TV screen, and you can begin playback of a Blu-ray disc or select from the Blu-ray disc menu.
The DMP-BD35 is equipped with a card slot that makes it easy to transfer images from an HD camcorder or digital still camera that uses SD Memory Cards. Simply insert the card, and the DMP-BD35 fills a large-screen TV with AVCHD-format video images or JPEG stills in full 1920 x 1080 resolution.
The DMP-BD35 can decode HD Audio (Dolby TrueHD, Dolby Digital Plus and DTS-HD) and output 7.1ch digital audio signal. The resulting audio is studio master quality sound. This signal can be connected to an HDMI compatible receiver that does not support HD Audio Codec.