Was in my Local Panny store today (Salisbury) and picked this up. Offer said to first 10 customers.
Panasonic DMP-BD45EB Blu-ray Player with FREE Avatar blu-ray. The Avatar disc is by redemption (you have to send them a padded A5 envelope with £1.72 postage affixed).
Best online price is £89.99 at Play/Currys/Comet or £99.99 at JL (with 2yr Warranty)
May only be a local deal but it might be worth a trip to your local store if you are after one of these.