I don't really understand TVs but a lot of people on here rave about this model.
Before anyone says it, it's NOT full HD but a large proportion of the population don't use HD anyway, and apparently this is one of the better TVs for normal viewing.
Just bought it from Dixons for £499 less 2.5% with code SALE25, less 3% Topcashabck (sorry, not Quidco as previously stated. TCB is the same thing except better!) =£472.88. Don't think it's cheaper anywhere else at the moment - if so please let me know and I'll cancel!