This deal came up last month, but with the much better price of £399.99. It's gone up £40 now, but I reckon that it's still a nice, branded TV at a competitive price. Perhaps not super-hot, but definitely warm.
SUPERIOR IMAGE AMBIENCE ADVANCED LCD AI IN SCENES WITH DARK IMAGES, VIERA REPRODUCES CRISP, DEEP BLACKS WITHOUT OVER-EMPHASISING THE WHITES VIERA.
Entertainment that Goes a Step Beyond. Featuring the Active Light Control and Active Contrast/Gamma Control systems, the Advanced LCD AI technology improves picture brightness, deepens blacks and increases gradation. It boosts dynamic range (from black to white peak) by 2.8 times in comparison to the original range. For all types of images, this technology also optimally matches the picture-enhancing process to the characteristics of the LCD device. You see rich, natural colours with superior gradation, even in images where blacks tend to appear as blots on other televisions.
GREATER DETAIL, DEPTH AND REALISM ACTIVE CONTRAST / GAMMA CONTROL
This circuitry improves detail in both darker and brighter parts of the image, achieving a crisper, clearer picture. Active Contrast Control detects the input signal brightness level and increases contrast by dynamically extending the output luminance signal. Active Gamma Control then boosts gradation in the luminance areas with the most image elements. The result is greater detail, depth and realism than ever before.
DYNAMIC CONTRAST ACTIVE LIGHT CONTROL
Bright scenes are sharper and easier to see. Dark scenes benefit from deeper, crisper blacks. The circuitry automatically detects the input signal brightness level and adjusts the backlight accordingly in real-time. This is a dramatic improvement over conventional LCD TVs, which often suffer from insufficient maximum brightness and a lack of depth due to weak black reproduction. Active Light Control expands the dynamic range up to 2.8 times the previous range. What's more, C.A.T.S. (Contrast Automatic Tracking System) automatically senses the ambient light conditions and adjusts the screen making it easier to see by brightening it when the room is well lit, and darkening it when the room is dark.