Best price I have found. It was marked up at £449.99 in Tesco Talbot Green store and I was happy with that price as it beats all online pricing. When I got to the till the price was £399. I didn't ask questions I just left. But my understanding is that Tesco works on a national system so this should be nationwide.
If you live near Talbot green they had 4 more in stock. Great TV at a great price.
Very High Spec I will post details and proof very soon. Full 1080P HD