This is one of Panasonics top of the range 37" HD Ready LCD, featuring 100HZ motion scanning and VReal sound processing chip.
It is NOT 1080p but this is not really needed on a 37" set unless you plan on using it as a PC desktop... which i cannot imagine many people just looking for a tv will be doing.
There are only a few other sets which come close to this for the price... TH37PX80
Plasma is one.. but if you are not in the market for a Plasma then this is certainly one to consider.
Closest other price to this is well over £600.... So this is a very good price.
Direct Link - http://www.pcworld.co.uk/product.php?sku=455218