i have just been to the panasonic store at housing units in Oldham and asked them to price match Amazon's deal of £207. They said they couldn't but would match John Lewis' deal of £220 for the TZ10. i managed to get the silver TZ10 for £220 despite John Lewis' price being back up to £239.
While it may not be the cheapest deal out there with the £30 cashback, if you buy directly from a panasonic store they will also give you a free 5 year guarantee.
** this is my first deal post so forgive me if i have done anything wrong**