Just about the only 37 inch plasma on the market. This has been reduced from a price of £548.99 yesterday to £529.99 now. Until 4pm today you can use the voucher code CODE5 to get 5% off making this just £503.49 total, the cheapest price around I do believe.
I have just ordered this for a relative who's TV broke over the weekend. The earliest delivery date I could get was Sunday.