An excellent price for this toy if you are close enough to visit a Toys R Us in person. If you buy on their website they want £4.95 for delivery so it may be cheaper elsewhere online.
From their blurb - Be an instant rockstar with Paper Jamz Guitars! The hottest technology making music fun, easy, and totally portable! Paper Jamz is an innovative play instrument that provides an instant rock star experience and open-ended play!
Play like a pro by simply touching the paper surface! There are three modes for jamming and rocking out to including perfect play, rhythm mode, and freestyle. Each super stylish guitar includes 3 exclusive, licensed hit songs!