Here's the evidence! http://tweetphoto.com/19882175
Found today at Tesco in Edgbaston. Not sure if national (certainly not on tesco direct website, its £9.97 there, just checked) but one to look out for. If you see it, grab!!!
It is an electrical baby toy, with sounds, lights, music, interactive buttons. Suitable from 6 months, RRP £9.99