Not sure if this is store specific, but I would guess that it's nationwide. My local Tesco is selling Philips 1.5m HDMI cables at 50p a pop reduced from over £4. I've not seen HDMI cables this cheap before. They were in a box at the end of an aisle and not with the other electrical cables. To be on the safe side, though, I'd check the ends and the electricals section. I would have taken a photo of the SEL, but my store gets funny about people taking pics instore and the aisle end they were on was right next to the Customer Services desk!