Undeniably expensive for a 40 inch TV, but this is arguably just about as good as it gets for a non-3D LED sets and at the best price I've ever seen for this model.. by quite some margin.
Yes it may have been replaced by a newer model, but at almost half the price of the new kid on the block I suspect this deal may well be of interest those that are looking for a high quality picture (and sound!) experience without having to purchase half a dozen sets of glasses to enjoy a film with friends!
Very highly rated by all those 'in the know'. If only this deal had been available 48 hours ago, and before I invested in an inferior alternative :(