Just come back from HMV Oxford Street and picked one of these up amongst some other bargains already posted on here. Actually stickered £49.99 reduced from £159.99, but scanned at £39.99, which is what I paid. They had a couple of these left. They also had the 2500 and another model with 3 Top Gear BD's and another bundled one with films. The other models may also be reduced further.
Even the staff didn't know it was further reduced. Perfect present for the folks. Stunning price when you consider the BD's you get with it.
Blu Ray player actually looks gorgeous with a silver front and has 1080p,HDMI,24fps,Dolby TrueHD 7.1,Profile 2.0 etc.
Might be best to call your local HMV's before travelling.
Please note this is an INSTORE DEAL only.
EDIT: Have amended the price to £49.99 as it looks like I got lucky!