Yes this is a bit OTT, and yes a decent iron can be had for ~£25. However, this isn't just an iron. Its a "wardrobe care solution".
Reviews seem good too!
Sells for ~£750 in most places, so a genuine saving to be had.
For those not willing to click the link, to actually understand the product before voting, it's not just an iron - its also a semi dry cleaner ("refresher") so could save money in the long run.
If that didn't fascinate you enough, click the link to learn even more
Comet - £798.99
Laskys - £733.61