OK this is absolutely the lowest price I have ever seen these bulbs by a very large margin. Th colour and white bulbs have never dropped below £48 each for as long as i have been watching them. You also get the bridge with it which if you already have one is worth a tenner on ebay taking the price per bulb even lower if you can be bothered with the hassle.
I have over 60 of these in my property and they cost £50 each! Would be £1200 better off if i could have got them at this price! Gutted!
Anyone who hasn't tried these bulbs they are absolutely fantastic and worth every penny.