Price is actually £29.99 on the website but is reduced to £26.99 if you use the attached voucher code for 10% off before the end of June. Thanks to 'Raid' for also pointing out below the 4% quidco saving which takes the price down to an even lower £25.91.
Enjoy stereo music streaming from your Bluetooth enabled mobile phone or PC. Experience digital sound quality on OptiFit mounted 32mm neodymium speakers. Switch seamlessly from music to calls at the touch of a button with SwitchStream.
Headphones are listed as being half price which may be stretching the truth a little but the cheapest I could find on froogle were about £47 including p&p so definitely a saving of over £21 on nearest best price if you use the voucher attached and quidco.
Same website has smaller Philips SHB7100 Bluetooth Headphones for sale at same price (also listed as half price). URL for that is http://www.mymemory.co.uk/Bluetooth-Headphones/Philips/Philips-SHB7100-Bluetooth-Headphones