Waitrose instore offer on a rare fruit. Nowhere else sells it so it must be the best price, it is on introductory offer for a few weeks. They are selling them in 45 stores for the next five weeks while they're in season so your local might not have them.
White and covered in red pips - sort of like your ordinary strawberry in reverse - the pineberry has the same genetic make-up as its red relative but smells and tastes more like its distant cousin the pineapple.
A 125g punnet of the latest fruity phenomenon to land in the UK will set you back £2.99 until 13th April, when they go up to £3.99.
Facts fans will be eager to know the pineberry's origins are in South America, where it was actually dying out a mere seven years ago.