This is the brand new 9th gen plasma from Pioneer, it is scarcely available at the moment with only a handful of shops advertising it for sale, it has just been added to the ED website and it is around £100 cheaper than anywhere else. Become an EDXTRA member for an extra £30 and get a free 3 year warranty on this.
There is also a 10% off code floating about but I have not checked whether it will work on this TV or not. Quidco may also reduce the price.
Before voting cold for it being over 2 grand for a TV be aware that this is probably the best TV available at the moment and the fact you can pick up other 1080p TVs for a quarter of the price is irrelevant.