Before you say it; I know that in the current climate this is quite steep for a 32" TV, however, take it from me that this is worth every penny. I needed a discreet 32" LCD for a small room and found this TV at what I would consider a good price for the quality. I took a walk to my local Richer Sounds outlet and (stepping out of my usual "I only buy Sony" routine) I decided to ignore the manufacturers logos and simply compare picture quality. My attention was drawn straight to the Pioneer KURO KRL32V. It beat other screens on picture quality hands down. Pioneer generally excel in the plasma range however they have broken into the LCD market with this 32" full HD model. Easy to set-up and install and complete with FREEVIEW. I will now consider purchasing a blue-ray and SKY HD to fully benefit from this machines capabilities. It was given positive reviews in NOV 08 and only scored poorly with it's price tag of £1200-1300. Richer Sounds have more than halved this and I purchased the 5 year warranty for ten percent of the £639 price. If you get a chance pop into a Richer Sounds outlet and make up your own mind. Now out of stock online but available at your local outlets. A real thumbs up!