Gutted. Finally got this on ebay last week for £32.99 thinking that was a good deal and now John Lewis have it at just £25.50. Definitely the cheapest I have seen it. This is the more expensive fire engine (not the one that was recently £20 in Asda) with the ladder as well.
They also have lots of other good prices on Playmobil, I will put the link for the page in the first comment. They claim it is a 20% price match but some of the prices must have been lower than normal to begin with.
Edit - also on Amazon for same price. Link in second comment.