Was looking over Amazon and the price dropped to £279.99 out of nowhere, same as Argos. This can also be cheaper if you count that Argos delivery isn't free. Also, it's a lot better for Amazon Prime members.
-> Update 1: Spikester84 mentioned and has been confirmed by some users that Little Big Planet 3 comes with it too! However it has been mentioned this offer ended last night.
-> Update 2: Chanchi32: Code PRICELES5 gives £5 off when paying with MasterCard.
-> Update 3: kalawelwyn: John Lewis will price match it.
-> Update 4: White one now £279.99 with DriveClub potentially.
-> Update 5: User Vegeta has been told that the games may not come with the consoles any longer. Contact live chat for extra information.
Don't forget to try flubit for a few more pounds off.