Consider this scenario - you own a Vita, you have a few quid of Game credit. You do not have a Vita case and/ or you fancy yourself a nice new one in flashy black n red. This was (almost) me a few days ago when I ordered this little beauty. Admittedly, I wanted to use it as a carry case for my red DS4 (which I now know will not fit inside) but I shall use it as the makers intended - keeping my Vita safe. Good strong build, quality material, good product.