You need to enter the code A200NL to get this price. This includes next-day Fedex delivery in the UK. 4% Quidco/Topcashback is available, which should bring this down to £154.65.
For info this is the brand new Popcorn Hour A-200 which replaces the A-100 / A-110 models. It has a faster processor / increased memory vs. its predecessors which should improve the support of some video formats and substantially improve the use of some applications such as Torrent / Usenet downloading apps. The user interface has also been widely improved and specs are generally better across the board.