This is a great price for the contents. It is not the cheapest around but other merchants do not offer the FREE comic which to some gamers may swivel their decision. You can get this for £24 from Currys I believe for PS3/X360 which is a great price alone. This offer is probably aimed more at gamers who collect and enjoy gaming memorabilia. Released June 27th 2014.
£39.80 PS4/XBONE after 5% it makes it £37.81