Edit: £26.99 from Grainger Games now (Credit to casualgamer80)Xbox One
Does not include the steelbook like GAME deal but if you don't need the steelbook will save you over a quid on price (and I believe it has been the cheapest for this so far).
Prey is a first-person sci-fi action game from Arkane Studios, creators of the award-winning Dishonored series. In Prey, you are the first human enhanced with alien powers aboard the Talos I space station. Improvise and innovate as you fight your way through the alien infested station in your search for the truth Cosmonaut Shotgun Starter Pack Pre-order Bonus: Fans who pre-order Prey will receive the exclusive Cosmonaut Shotgun Pack. The pre-order bonus consists of Morgan Yu's family heirloom Margrave shotgun and tools to fight threats aboard Talos I including: three Neuromods players can spend to acquire new abilities, two Medkits, a Fabrication plan to create Shotgun Ammo, a starter kit for building tools and weapons, and a unique upgrade to help players preserve their limited resources.