Error with pricing because its supposed to be around 20 quid i think.
Grab it while ye can. If it gives you an error about owning the game just do a gift transaction and throw it in your inventory for the time being and redeem it when the time comes
DESCRIPTION OF DLC:
Gearbox Software has ambitious plans for Borderlands 2's post-launch downloadable content. They intend to release four sizable DLC packs for the game. Players will have the option to buy all of these add-ons at a reduced rate.
Each DLC pack is described as a "content campaign." Players can expect several hours of gameplay, new characters, and new locations in each. All four of the campaigns should be available to gamers by June 2013, roughly a period of nine months.
These add-ons will retail for $9.99 apiece on the PS3, Xbox 360 and PC. The Borderlands 2 Season Pass, which grants you access to all the DLC as they're released, will cost a mere $29.99. That's a nice discount provided that you were planning to get all of the game's DLC anyway.
GAMESPY REVIEW - http://goo.gl/cChO6
Releasing between September 2012 and June 2013, the packs will cost $9.99 (£6.30) on PC and PS3 and 800 Microsoft Points (£6.80 / $10) on the Xbox 360.
The DLC can also be purchased as part of a discounted Season Pass, which can be picked up for $29.99 (£18.90) on PS3 and PC, and 2400 Microsoft Points (£20 / $30) on Xbox 360.
European PC and PSN prices are still to be confirmed.