Sainsburys were doing this for same price a few months back and now its gone up. So this is cheapest I can see. Anyone who hasn't dealt with Game Collection, I can tell you they are good. Only problem is you have to look if you're buying sealed stock and this states sealed.
Hope it helps someone as its a great price for still the best footy game. And lol before anyone says Fifa 10, yeh I fell for the hype, bought it, regretted it, traded it.