Chest expander P.V.C. jump rope with counter, power twister and hand grips all with T.P.R. covered handle. I've seen worse jump ropes on their own at more than this price. It's less than £1 per piece of decent quality equipment
Argos reviews here http://reviews.argos.co.uk/1493-en_gb/3029648/reviews.htm
but bear in mind this would have been at full price not £2.99.