From their most recent email
"...We have a new shipping discount system that allows you reduce your shipping to NOTHING!
There are a number of products that have a shipping discount value associated with each item. There's no limit to the number you can by of these products and in our first week many customers have seen delivery at under £1..."
As an example I have just done this order :
7 x Loyd Grossman Carrot & Coriander Soup 2kg - £7
1 x Batchelors Soupfulls Chicken Balti 6 x 300g - £1
4 x Sharwoods Ready To Wok Medium Soft Noodles 6x300g - £4.99
3 x Sharwoods 8 Plain Chipattis - £0.99
3 x Country Dale 120 One Cup UHT Milk Portions 120x12ml - FREE PRODUCT
Sub Total £14.15
The carrot & coriander soup tastes great BTW & is a mega bargain for 50p after shipping discount
The free milk is a nice bonus but be warned it tastes strange (its not gone off, it just tastes funny) - do not try to order more than 3 as thats the most they will send out & you will just waste parcel weight if you try to order more