As if this game needed any promotions to make it sell, as this is the undesputed champion of football games and Shopto are not only offering it for a new lower price on the Xbox 360 of just £34.99 for all customers (as Softuk have it for £31.24 but only for new customers and without the comp) and Shopto also have the PS2 version at just £25.99 which is great value, as my friends have bought it for £39.99 quite a few times just to play it as soon as possible.
They've also now started a competition for everyone that orders the game until 12/11/07 and I've just ordered my copy in order to get it as early as possible, as preorders usually arrive 1-2 days before the official release date.
The winner of the competition will receive a £1000 cheque with second place receiving £300 and third place receiving £150, which isn't bad considering a lot of people would of ordered this game anyway. :)
The prize money could also increase depending on the amount of orders made, so lets hope the promotion is highly successful.
*Also bare in mind that if you preorder the game and the price drops at any point, you'll pay the new lower price, so the people that ordered it for £36.99 a couple days ago, will pay the new lower price or even less if it reduces again. :)
**Games normally arrive 1-2 days before release, which is a great perk, especially for the biggest games that everyone is desperate to play.
Hope this helps. :)