Saw this instore at Sainsburys Otley yesterday. Its showing as £249.99 online but was definitely £229 (maybe .99p) instore. This is the cheapest by £5 I've seen it recently (£235 at Asda). You also get nectar points on this.
There was another deal including a choice of 'blur' or 'toy story 3' for £245 or £249, sorry can't remember which. Not sure of the trade in value of these but it could work out even better.
Also theres been a lot of '£6 off £40 spend' vouchers on till receipts when you use nectar which could possibly bring this down even further!