The new PS3 Dual Shock sixaxis controller in white!
This colour wasn't released in the UK, so to pick up the import, £8 cheaper than the RRP is a bargain.
From the main page select, games, then accessories (far right)
Use the £1 off voucher link to get it this price, its advertised as £35.49, but when you add it to the basket it comes in at £32.99 - the link provided then brings it down to £31.99.
Hope this helps, I'd highly recommend getting one, if only for Metal Gear 4, its amazing!