Just been in-store to Sainsbury's and seen both console versions at £34.99. Useful for all those people who don't have an ASDA nearby.
No doubt TESCO will try and pull something out of the bag.
Hope this is useful to some people.
P.S I know you can get it cheaper online, but I'd rather get a copy from a local store (for a few pence more) than have to order online and trust the RM, and I'm sure there are plenty of other people like me.