I didn't buy this (honest, your honor), it's still around £12.50 off my price point. It was sent to me by a friend who has just purchased it in-store at Asda.
I know this was briefly displayed as being available for £13 from the same company, so I genuinley do hope it doesn't turn into a 'goose chase' for anybody. I'm not implying you should charge to your local, but it's definitely worth a look if you're passing.
Spotted in the Leeds store.