Spotted this in the promotional leaflet they emailed out. Amazon currently sell them for £67.99.
The Highway is probably the easiest way to add DAB to your existing car stereo. It has both FM transmitter and an AUX out so it is compatible with the majority of car radios.
We own two Highways and love the extra stations it offers. The limitations of DAB quality do not seem to show themselves up.
Note that to work best they need an external antenna. Personally, we use the following one from dabonwheels. It is cheaper than the official Pure antenna and it has a longer lead. http://www.dabonwheels.co.uk/Kinetic_MagnetwiG__DMA-1003PH_DAB_car_aerial.html
From the world leaders in DAB radio comes Highway - enabling you to enjoy DAB digital radio and your iPod/MP3 player through your car stereo.
Highway is a unique, easy to fit in-car DAB digital radio that also enables you to listen to your iPod/MP3 player.
Powered from the in-car power socket and easily attached to your windscreen with a removable flexible mount (just like a sat nav), Highway receives DAB stations and re-transmits them to your car radio on a free FM frequency. Simply tune your car radio to the FM frequency shown on Highway’s display to listen to DAB or your iPod/MP3 player.
Highway is packed with great, easy-to-use features such as ReVu™ to pause and skip back through live DAB radio, quickSCAN to find free FM transmission frequencies, and 4 FM transmission presets (synchronize these withyour car radio’s FM presets to make avoiding interference a breeze). You can even take Highway from the car when your journey’s over and carry on listening using headphones*.
Whether you want to enjoy the digital stations in-car that you do at home, listen to your iPod/MP3 player on the move, or just discover DAB, Highway brings a lot more entertainment to your journey.