Best price elsewhere is £40 at Debenhams but they haven't had any stock in for ages.
The white version of the Pure One was also reduced to £50. Not an amazing price, but not bad for in-store. The Pure One has a basic alarm (the Siesta has three alarms) and can pause/rewind.
Found at Asda in Pudsey earlier today.
* Three independent alarms: wake to tone, DAB or FM and set different times for weekdays and weekends
* Light sensor automatically adjusts the display brightness to suit the light levels in your room
* Intellitext to browse stored scrolling text at your convenience
* textSCAN to pause and control scrolling text
* Listen through headphones (mutes speaker) or connect the headphone output to your stereo and use as a DAB tuner
* 16 station presets (8 DAB and 8 FM)
* RDS for FM station name display and scrolling text
* Add new features as they become available via USB.