Been looking for a doormat for a while, nearly paid £10 for one in Ikea the other day, but thankfully didn't! :)
In Tescos, they have reduced their 60cm * 40cm coir door mats from £5.50 to £2.00, the price sign looks like a standard Tesco one so I presume this is a nationwide deal.
It is a really chunky solid looking product and seems an absolute bargain.
PLEASE NOTE: I have provided a link for the same product online for comparison, but this is priced at £4.50, the £2.00 price is instore only.