This is a deal from Tesco Entertainment for the video game Red Faction Guerilla for the Xbox 360 console. The game is priced at £10.47, and everything from Tesco Entertainment gets free delivery too. The next best online price I can see is £11.75 from Shopto.
I had a quick search back through HUKD, and deals have mostly been posted for the PS3 version of this game. But it's the cheapest I have seen it for the Xbox 360 version of Red Faction Guerilla.