£379.98 instead of £549.97. This is an A3 refurb which is minor exterior damage. Also comes with a year warranty.
You can also get another £20 off because they are working with Which, take the £1 which trial and you get an extra £20 off the TV making it £359.98. Just remember to cancel it or they charge about a tenner after the trial.
Kick ass 50" tv for under £360 seems good to me.