Found this the other day the price listing on PSN is £24.99. It's a small saving but every little helps!
There's also a deal on the Season Pass for Dark Souls 3 on the site too.
EDIT* DS3 Season pass is £16.99 on CDkeys whereas PSN sells it for £19.99
Also, I have read online that you can get 5% off your order by liking on facebook, but I couldn't get that work for me, so bonus savings if you can figure that out!
EDIT* Some of the comments have mentioned the 5% off only works when you're logged into your account and also will only work when you are on a desktop browser rather than Mobile/Tablet