Rudo y Cursi (Spanish, literally, "Rude and Tacky") is a 2008 Mexican film starring Diego Luna, Gael García Bernal and Guillermo Francella. It is directed by Carlos Cuarón (Alfonso Cuarón's brother) and produced by Cha Cha Cha Films (production company created by Alfonso Cuarón, Guillermo del Toro and Alejandro González Iñárritu). It is Carlos Cuarón's first full-length movie — previously he had directed only short films.
The movie is a drama/comedy about two brothers from a rural lower class Mexican family with roots in a little "banana town" on the Pacific coast of Mexico who compete in their professional soccer careers. They acquire (involuntarily) the nicknames "Rudo" ("rude", "uncouth" or "tough") and "Cursi" ("tacky" or "corny"). The film is also a satire on life and values in contemporary Mexico's "narco-society".
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