I bought this for my other half at Christmas and I must say it does the job spot on. I must admit it was £5 cheaper in December so I can't understand why it is now £34.99 instead of £29.99.
But at this price it is still a great direct photo printer with pictbridge technology, you can even print direct from your phone with a bluetooth adapter connected. (Sold seperate).
You get 20 free prints with it and to purchase more it would work out about 33p per print which is not cheap to be honest. But for the amount that we print (we only select the really good ones and the special ones) so our costs are kept quite low. The rest are stored on the interent for free. ;)
The next cheapest I can find for this printer is £51.12 and then after that everyone else is asking close to if not well over £100.