Not as nice as Kelloggs but bearing in mind these are over £1.00 cheaper than Kelloggs Bran Flakes (£1.66 in Sainsburys) then in my mind that is a bargain. I prefer the more expensive offerings but at 56p I know where my money is going this week! And to be honest they are a bargain at 85p anyway! Few raisens and sultanas on top - lovely!!!!!