Evolution in Open-World Gaming: Next-Gen Technology means no load times, a fully dynamically lit world, normal and reflection mapping, dynamic and ragdoll physics. Freeform gameplay means that you can be who you want to be, go anywhere in the city at any time and choose to earn respect and money through any of 13 activities.
High-Adrenaline Action Online: For the first time ever in an open world action//driving game, challenge players online in games such as 'Big Ass Chains', 'Blinged Out Ride' or 'Protect tha Pimp'. Form gangs, recruit gang members and compete for virtual cash and respect in a variety of online multiplayer modes including co-op.
Huge Variety of Customisation Options: With thousands of character customisations to choose from you can customise your look, your body and your clothes as well as customise your ride with the extensive car modification system.
Pumping Music Wherever you Go: Twelve radio stations play over 130 tracks (including several exclusive tracks) and range from the hottest hip-hop and rock stations to classical music and humour-laced talk shows. If you are paying attention you'll also hear gameplay clues on air.