479 reduced from £649
10% discount for opening an account (which is easy....."very" easy). = 431.10
Additional 8% through quidco
Giving a total of 392.78
This is currently £480 on Play.com for a slightly older model (LE37B550)
This is a great TV for the price. The is from the popular 5 series and is identical to the LE37B550, but I think this deal is newer model.